Many eCommerce companies that have blockchain or cryptocurrency business lines
have announced NFTs (non-fungible token) plans. Durag Wave collaborated with blockchain nonprofit BLK LUV org (https://blkluv.org) for their limited edition (1/50) $1000 durag NFTs backed by real $DURA durags available for sale
What is $DURA
$DURA is the official digital currency for Wavers and beauty products. We created 25,000,000 $DURA ETH tokens on Fuse.io blockchain to save our tribe from paying high Ethereum gas fees.
Anyone interested in joining our tribe can do so by signing up here Fuse Wallet
- You earn 5 $DURA for joing
- You earn 3 $DURA for referral
- Sign up your business
- Send some $DURA to your friends or top up you account and purchase a product on duragwave.com equivalent to the price listed. Contact us at firstname.lastname@example.org to exchange your $DURA for a product.
Our $DURA currency is a solution to 70% of black owned businesses closing since the start of the pandemic due to a lack of access to capital specifically in the beauty industry. We will unite with other blacked owned brands, barber shops, salons etc. to onboard them to $DURA so we can invest in each other. The top two issues holding black owned businesses behind is lack of capital and digital marketing. We will utilize Telegram and Discord channels to exchange products and services and to avoid the unnecessary algorithms preventing our brands to be visible to our followers.
We spend nearly nine times more than our non-Black counterparts on ethnic hair and beauty products. Add in $473 million in total hair care, $127 million grooming aids, and $465 million in skin care preparations and we spend a whopping $1.1 billion on beauty annually (not including weaves, extensions, independent beauty supply stores, e-commerce, or styling tools and appliances).
With $1.2 trillion in total spending power, the research also shows that our buying habits also influence how our non-Black counterparts spend their money.
“Our research shows that Black consumer choices have a ‘cool factor’ that has created a halo effect, influencing not just consumers of color but the mainstream as well,”
said Cheryl Grace, Senior Vice President of U.S. Strategic Community Alliances and Consumer Engagement, Nielsen.
“When it comes to African-American consumer spend, there are millions, sometimes billions of dollars in revenue at stake,”
Physical and digital ownership
“We want to be the segue to NFTs by having a mix of physicals and digital items to onboard more African Americans onto cryptocurrency,” said Durag Wave founder Hahz Terry.
Blockchain solves the issues of our ideas being stolen dating back to the days of slavery. Many black creators have cried plagiarism and intellectual theft recently, and been taken seriously to varying degrees. These days big companies simply place a order from a small black owned business only with the intention to jack their style. When the owner complains to the public about the theft of the companies idea, they company in question sends a cease and desist order! You can read more about that here.
Blockchain verifies the creator, time stamp and the meta data within the token so it can never be stolen or cloned.
Why a Durag?
The durag’s existence as a utilitarian marker of black cool loosely parallels the head wraps worn by women in slaver-era America. Images of black people, particularly black men, wearing durags have been part of our cultural consciousness for centuries.
In spite of the obvious practical uses for durags, black men were, and still are, often labeled as thuggish and low-class when they wear them. In a 2017 GQ article, writer Brian Josephs explained that durags share a similarity with the head wrap, which many black women wear to protect their hair, for aesthetic appeal, or to cover their hair for religious reasons. In late-1700s New Orleans, the Tignon Laws required women of African descent to wear head wraps, according to Broadly. This was intended to suppress their beauty and physically distinguish their slave status. Similarly, in 2001, the NFL banned players from wearing durags and bandanas, but permitted skullcaps (if they showed team colors and logos). The NFL claimed the intention was to enforce a more uniform dress code, but the decision seemed rather, well, racist, as black players primarily wear durags. The NBA followed suit in 2005, around the time Allen Iverson became popular for wearing durags on the court.
Over the past few years, celebrities like Rihanna and Solange have also been doing their part to reclaim the durag and let it stand in its inherent chicness. In the aughts, it was hard to imagine seeing durags in "polite" company, but they are now visible in places where we, and durags, were once unwelcome.
Sharing and controlling the narrative around pieces of black culture in public, prestigious, and once privatized spaces allows us to shatter the misconceptions behind them, and humanize the people who practice them. Ultimately, we normalize these pieces into essential aspects of our culture — not a condition or exception that can lead people to further sub-categorize, criminalize, and alienate us.
Our Durag NFTs are investibles that can be resold and verified with blockchain technology. We are creating a new lane of "duragheads" and a lean supply of inventory. Prior to Duragheads wavers wern't able to resell durags on a secondary marketplace. The difference in sneakerheads and duragheads is, a physical sneaker isn't a verified on blockchain or considered a digital asset. As Jim Jones explained on The Breakfast club the NFT picture he took of his chain sold for $1000, then resold for $5000 and he earned royalties from the secondary sale.
NFTs allow us to make our products luxury
NFTs have clear applications in luxury. We now have the ability to make our black owned products high-end goods. “Luxury is the business of building identity,” Hahz said.
“You don’t buy durag because of its incredible utility. You buy it because the brand has built culture, and that culture is something you want to be a part of.”
Join our tribe on Telegram at https://t.me/duragwave