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About Us

About Us

Durag Wave is the world’s leading quick-to-market durag and lifestyle black owned brand. We are renowned for delivering the season’s most wanted durags styles to millions of people worldwide, which earned us the title of the #1 Most-Searched Durag Brand on Google in 2019. We have amassed 180+ 5 star reviews from the waver community for our customer service and the quality of our durags.

As an Atlanta based company, we sell beauty products for women, men, dogs, and kids. We're a pop culture phenomenon, reaching staggering social media followings of over 34k , of which includes celebrity fans, collaborators and your favorite wavers.

Our products have been featured in TV shows, music video's and our styles have been worn by your favorite waver celebs.

Our Mission

Our team works around-the-clock to bring you the world’s hottest styles and raising the durag bar. We forecast durags trends before anyone else, and introduce 100's+ new arrivals to our site every year! We listen to our customers and are always finding innovative ways to improve and deliver the most coveted styles at a moment’s notice. We've revolutionized the durag industry. We launched the first Durag NFTs and the first black owned beauty digital currency $DURA as a solution to culture vultures constantly stealing our styles and profiting off of our unique creations. Our mission is to unite the black beauty industry to accept $DURA for their products and services. We no longer have to compete and undercut each others products and services, because we all win together as one.